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Building Brand Equity Through Sustainable Practices: a Study of Product Stewardship in Indian Automakers

Year: 2025

Type: article

Abstract: This study investigates how Indian automakers build brand equity through product stewardship and sustainable performance, positioning themselves for competitive advantage in an evolving market. With growing environmental awareness among consumers, automakers are increasingly adopting eco-friendly manufacturing processes, lifecycle accountability, and resource-efficient designs. Key initiatives, such as the development of electric vehicles, waste reduction strategies, and renewable materials, are analysed for their impact on brand loyalty, awareness, and overall equity. The research highlights how integrating product stewardship and sustainable practices enhances corporate reputation, fosters consumer trust, and provides a sustainable competitive advantage. The findings offer actionable insights into leveraging sustainability as a core strategy for brand differentiation and long-term success in the Indian automobile industry

Source: Zenodo (CERN European Organization for Nuclear Research)

DOI: 10.5281/zenodo.15798826

Author: Neelkanth, Dhone

Language: English

Topic: Environmental Sustainability in Business

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDGs: Responsible consumption and production, Industry, innovation and infrastructure

Open Access status: green

OpenAlex ID: W6949906732

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