Leveraging Data Analytics to Understand Consumer Behavior and Improve Marketing in 2024
Year: 2024
Type: article
Abstract: In today’s competitive market, data analytics is essential for understanding consumer behavior and tailoring marketing efforts to individual preferences. By identifying key consumer preferences, predicting purchase behavior, and segmenting audiences, businesses can deliver more personalized experiences that drive customer loyalty. Additionally, data-driven customer journey mapping and real-time data collection allow companies to optimize the customer experience at each stage, fostering engagement and satisfaction. As brands continue to prioritize data analytics, those who strategically implement these insights will build stronger relationships with consumers and enhance profitability in 2024 and beyond.
Author: Mirmiran, Seyed Farzad
Language: English
Subfield: Sociology and Political Science
Field: Social Sciences
Domain: Social Sciences
Open Access status: green
OpenAlex ID: W6967692708
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