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Enhancing the Use of Digital Marketing Technologies in the Sphere of Healthcare Services of Uzbekistan

Year: 2024

Type: article

Abstract: The advancement of Uzbekistan’s healthcare system necessitates a comprehensive approach to digitalization and the establishment of favorable conditions for the population. However, as the observations show that implementing digital marketing technologies within Uzbekistan's healthcare system faces several challenges. For example, many healthcare facilities lack the necessary digital infrastructure, hindering the effective deployment of digital marketing strategies, strict regulations on medical advertising and patient data privacy limit the scope of digital marketing initiatives.

Source: Zenodo (CERN European Organization for Nuclear Research)

DOI: 10.5281/zenodo.14892378

Authors: Qurolov, M., Ashurov, Z.

Language: English

Topic: Health, Technology, Consumer Behavior

Subfield: Health Information Management

Field: Health Professions

Domain: Health Sciences

SDG: Good health and well-being

Open Access status: green

OpenAlex ID: W6967815569

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