Year: 2024
Type: article
Abstract: This article focuses on studying the synergy between engineering management and digital marketing in the paving tiles industry, particularly for innovative products like shining paving tiles. Engineering management ensures high standards of design, production, and quality control, while digital marketing plays a crucial role in engaging consumers and raising awareness about innovations. The purpose of this article is to explore the synergy between engineering management and digital marketing, specifically in the context of developing and promoting innovative products such as shining tiles. The article also discusses the advantages of a synergistic approach combining engineering and digital marketing for quick adaptation to changing consumer demands and preferences. The development of such innovative products requires not only technical but also marketing efforts to ensure their successful market introduction.
Authors: Tataryntseva, Yuliia, Kryvobok, Ruslan, Kudii, Mariia, Hevorkian, Edvin
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: green
OpenAlex ID: W6967899209
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