Year: 2024
Type: article
Abstract: This study investigated the relationship between social media marketing and Gen Z's engagement with the telephones. The descriptive survey research obtained primary data from Gen Z customers who patronise telephone organizations in Port Harcourt, Rivers State, Nigeria. The survey included seventy respondents, from ten organizations. Information was gathered by means of surveys through a well-structured questionnaire and tested with both descriptive and inferential statistics. The outcomes show a strong and positive relationship between online interactions and Gen Z customer satisfaction and e-loyalty within the mobile phone industry in Rivers State. The implication being that effective client engagement is attributable to how well an organization deals with its social media marketing.
Institution: University of Port Harcourt
Language: English
Subfield: Sociology and Political Science
Field: Social Sciences
Domain: Social Sciences
Open Access status: green
OpenAlex ID: W6968036238
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