Work

The Effectiveness of Employee Advocacy Programs in Enhancing Corporate Reputation and Engagement

Year: 2024

Type: article

Abstract: This research aims to establish the impact of employee advocacy programs on the credibility of corporations and stakeholders’ interest. This paper will adopt the concept of employee advocacy, which refers to the act of employees marketing brands, goods, or services of their working organization within their social circles. This study examines the effect of such programs on corporate reputation and employees’ engagement with the help of qualitative and quantitative data from numerous cases from different sectors.

Source: Zenodo (CERN European Organization for Nuclear Research)

DOI: 10.5281/zenodo.14546148

Author: Dr. Mohd Iqbal Dar, Dr. Muzaffar Ahmad Dar

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: green

OpenAlex ID: W6968066302

FWCI:

Cites:

Cited by:

Related to: