Work

A Quantitative Investigation into the Influence of User-Generated Content on Gen Z Consumers' Purchasing Behavior on Shopee and Lazada

Year: 2024

Type: dissertation

Abstract: Undergraduate Thesis for a Bachelor of Arts in Multimedia Studies

Source: Zenodo (CERN European Organization for Nuclear Research)

DOI: 10.5281/zenodo.13731556

Author: Guevarra, Preciosa Christine C.

Institution: University of the Philippines Open University

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: green

OpenAlex ID: W6968239304

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