Cost-Effective PPC Social Ads: 200% ROI
Year: 2025
Type: article
Abstract: The dynamic realm of digital marketing has seen the ascendance of Pay-Per-Click advertising onsocial media platforms as a potent strategy for businesses looking to amplify their brand presence,engage with target audiences, and ultimately drive revenue growth. The allure of PPC social adslies in their capacity to deliver a substantial return on investment, with numerous case studies andindustry reports suggesting an average ROI of 200% (Begum et al., 2020). This remarkable figureunderscores the cost-effectiveness of social media advertising, particularly when juxtaposedagainst traditional marketing channels such as print, television, and radio, which often entailexorbitant costs and yield less quantifiable results (Begum et al., 2020). The efficacy of PPC socialads stems from the confluence of several factors, including the granular targeting capabilitiesafforded by social media platforms, the inherent virality of social content, and the ability to trackand measure campaign performance with remarkable precision (Ignatov, 2019).Keywords: Cost-Effective PPC Social Ads: 200% ROI, Social Media, Social Platform, Advertising
Institution: St Clements University Higher Education School
Language: English
Subfield: Sociology and Political Science
Field: Social Sciences
Domain: Social Sciences
Open Access status: green
OpenAlex ID: W6968324837
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