Work

A Cross-Category Analysis of Shelf-Space Allocation, Product Variety, and Retail Margins

Year: 1997

Type: article

Source: Marketing Letters

DOI: 10.1023/a:1007958419547

Authors: JEONGWEN CHIANG, RONALD WILCOX

Institutions: Washington University in St. Louis, Carnegie Mellon University

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W69731918

FWCI: 6.264

Cites: 10

Cited by: 29

Related to: 10