Work

A netnography study on branded customer experience: Evidence from the red sea

Year: 2009

Type: conference-paper

Abstract: This study addresses the question of what are the underlying dimensions and messages to self and others that constitute the construct of customer experience. The study uses a netnography method to validate or refute and extend a priori concepts that the literature identifies within the context of resort-hotel brands in a Sharm El Sheikh resort in Egypt. The results identify eight dimensions (comfort, educational, hedonic, novelty, recognition, relational, safety and sense of beauty) and unique configurations of these eight dimensions that extend prior research on customer experience.

Source: Brunel University Research Archive (BURA) (Brunel University London)

Authors: AR Ismail, TC Melewar, Lynn L. K. Lim

Language: English

Topic: Customer Service Quality and Loyalty

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: green

OpenAlex ID: W69753361

FWCI:

Cites: 100

Cited by:

Related to: 10