Pink Tax Gender Pricing Analysis
Year: 2024
Type: article
Abstract: This article aims to analyze the phenomenon of pink tax, a gender discrimination that women pay more than men for identical products and services (Duesterhaus, Grauerholz, Weichsel, & Guittar, 2011). The econometric method is adopted to build regression models to analyze the effect of gender on pricing for two kinds of products of personal care industry: shampoo and facial cleanser.
Source: Figshare
Author: Wang, Lifei
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: green
OpenAlex ID: W6976967954
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