Work

Creative Retail Transformation: Generative Art Influence on Brand Experience and Behavioral Intention

Year: 2024

Type: dissertation

Abstract: 50 pages

Source: eCommons (Cornell University)

DOI: 10.7298/ersw-z766

Author: Perez, Jhovanna

Institution: Cornell University

Language: English

Topic: Consumer Retail Behavior Studies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: green

OpenAlex ID: W6977886018

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