Work

Ad Aversion and In-App Purchases

Year: 2024

Type: article

Source: Journal of the Association for Information Systems

Authors: Bae, Euro, Yang, Joonhyuk, Ryu, Sunghan

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W6979720730

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