Work

How live stream session is developed to guide value co-creation between streamer and audience: an ethnographic investigation based on Dramaturgical Theory

Year: 2024

Type: article

Source: Journal of the Association for Information Systems

Authors: Lin, Bosen, Wang, Yihan, Hou, Fangfang, Li, Boying, Guan, Zhengzhi

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W6982231205

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