Work

The impact of packaging environmental cues on purchase intention and brand image

Year: 2024

Type: dissertation

Source: Portuguese National Funding Agency for Science, Research and Technology (RCAAP Project by FCT)

Author: França, Inês Pinto

Language: English

Topic: Consumer Packaging Perceptions and Trends

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Responsible consumption and production

Open Access status: closed

OpenAlex ID: W6982364509

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