Work

The Impact of Endogenous Influencer Marketing on Performance of Community-Driven Online Auctions

Year: 2024

Type: article

Source: Journal of the Association for Information Systems

Authors: Ivanov, Anton, Hashim, Matthew, Tacheva, Zhasmina

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W6982421013

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