Work

The influence of marketing communications on the consumer path to purchase for both online and offline purchases

Year: 2016

Type: conference-paper

Source: Swinburne figshare (Swinburne University of Technology)

Authors: Pallant. Jason, Danaher, Peter

Language: English

Topic: Consumer Retail Behavior Studies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W6982454921

FWCI:

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Related to: 10