Work

Māori branding in New Zealand's food and fibre industry

Year: 2024

Type: article

Source: Lincoln University Research Archive (Lincoln University)

Authors: Tangiora, Hiraina, Rombach, Meike

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Zero hunger

Open Access status: closed

OpenAlex ID: W6983296627

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