Boosting e-commerce sales with live streaming: A perspective on live streamers’ personality traits
Year: 2024
Type: article
Authors: Wang, Yixin, Wu, Jiang, Chen, Ting, Zhou, HaoYu, Ding, Honghao, Chen, Xi
Language: English
Subfield: Sociology and Political Science
Field: Social Sciences
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W6989686994
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