Work

Comparing High-involvement and Low- involvement Products: Brand Perspective

Year: 2015

Type: article

Study design: Observational Study

Authors: Fariba Lotfizadeh, Fereshteh Lotfizadeh

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W6990070677

FWCI: 1.285

Cites:

Cited by: 4

Related to: 10