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The impact of live comment characteristics on subsequent live streaming sales and user retention

Year: 2024

Type: article

Source: Journal of the Association for Information Systems

Authors: Kang, H.M., Xu, T.

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W6991619802

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