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Uniquely designed products ::when unique aesthetic product designs destroy – and create – customer value

Year: 2024

Type: article

Source: ArODES (HES-SO (https://www.hes-so.ch/))

Authors: Fuchs, Matthias, Schreier, Martin

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W7006479474

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