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Drinking with eyes: how colors elicit consumers’ taste expectations of coffee

Year: 2024

Type: conference-paper

Source: UnissResearch (Università degli Studi di Sassari)

Authors: DANIELE PORCHEDDU, RAFFAELE CAMPO, PIERFELICE ROSATO, FABRIZIO PIU

Language: English

Topic: Consumer Retail Behavior Studies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W7009116888

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