Work

Exploring innovative UGC as a branding tactic in the digital era

Year: 2025

Type: conference-paper

Source: ePrints Soton (University of Southampton)

Authors: Yessouf, Otmane, Lyu, Daisy

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W7009831029

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