Work

Glocalization as cultural refraction: An ethnographic study of Vietnamese young consumers’ foreign product consumption

Year: 2024

Type: conference-paper

Source: HAL (Le Centre pour la Communication Scientifique Directe)

Author: Nguyen, Arthur

Institution: Normandie Innovation Marché Entreprise Consommation

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W7010153046

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