Work

Acquiring Second-Party Transaction Data for Customer Analytics

Year: 2024

Type: article

Source: Journal of the Association for Information Systems

Authors: Liu, Xiaoping, Li, Xiaobai

Language: English

Topic: Customer churn and segmentation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W7016961943

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