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The Brand Identity Paradox: Connecting with New Gen Audiences at Greater Scale

Year: 2024

Type: article

Source: Digital Commons (Liberty University)

Author: Kakhu, Osinor Xavier

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Reduced inequalities

Open Access status: closed

OpenAlex ID: W7017700305

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