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How virtual face video engage consumers: A moderated mediation model for the underlying mechanisms

Year: 2024

Type: article

Source: Journal of the Association for Information Systems

Authors: Geng, Shuang, Poorahmadi, Elham, Wang, Rui, Qian, Yuefeng, Li, Yanghui

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W7019541268

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