Le Attivita' Di Cocreazione Di Valore in Sanita'. Aspetti Teorici Ed Implicazioni Manageriali
Year: 2019
Type: dissertation
Abstract: In light of the growing interest in literature on the cocreation of value in health care, the study aims to deepen the theme of the activities of value cocreation of the patient in the relationship with the health service provider. A systematic review of the literature takes place in the first chapter, in order to identify a model capable of clarifying and detailing the activities of cocreation of the patient's value. In the second paper, through the use of the results obteined in the first chapter, we investigate the managerial actions that a healthcare company can implement in order to facilitate the activities of cocreation of the patient's value. The aim is to provide an orientation to implement management strategies and approaches aimed to cocreate value with the health service user in order to achieve greater efficiency and effectiveness of the service. Finally, in the third paper an investigation is carried out (through the analysis of a case study and a content analysis) on the managerial actions that can be carried out by the health company in the management of a social page to facilitate the online cocreation of value.
Author: MUSSO, MARTA
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: green
OpenAlex ID: W7020479206