Work

Promotional Product Brand Message Effectiveness: A Study of Brand Awareness Using the Nudge Theory

Year: 2024

Type: article

Source: HELIN Digital Commons

Author: Barnett, Seth

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W7023853028

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