Work

Unveiling the influence of streamer characteristics and consumer experiences on purchase intention in live commerce

Year: 2024

Type: article

Source: Journal of the Association for Information Systems

Authors: Qian, Yuning, Hou, Fangfang, Li, Boying, Guan, Zhengzhi, Ma, Teng

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W7025190226

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