Work

The Backfiring Effect of Nativeness for In-stream Sponsored Content Presentation

Year: 2024

Type: article

Source: Journal of the Association for Information Systems

Authors: ZHU, Jingyu, Wang, Weiquan, Xu, David (Jingjun)

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W7026984223

FWCI:

Cites:

Cited by:

Related to: