Work

The Impact of Personality on Brand-defending and Misbehaviour-criticising Behaviours

Year: 2025

Type: article

Source: Journal of the Association for Information Systems

Authors: Hung, James, Li, Gerrard, Au, Cheuk Hang (Allen), Chou, Chih-Yuan

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W7028924880

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