Work

The Myth Of The Moral Protagonist: Brand Activism and Consumer Interpretation of Rebranding Strategies

Year: 2024

Type: dissertation

Source: Lund University Publications Student Papers (Lund University)

Author: Smits, Veerle Francisca Godelieve Mirjam

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W7030407314

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