Work

Analytical model to measure the effectiveness of content marketing on Twitter: the case of governorates in Colombia

Year: 2024

Type: article

Source: Dipòsit Digital de la Universitat de Barcelona (Universitat de Barcelona)

Authors: Guzmán Ordóñez, Anabel, Arroyo Cañada, Francisco Javier, Lasso, Emmanuel, Sánchez Torres, Javier Alirio, Escobar Sierra, Manuela

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W7036028206

FWCI:

Cites:

Cited by:

Related to: