Work

Brand Activism: Advertising and the Ethics of Visibility"

Year: 2024

Type: book

Source: University of the Arts London Research Online (University of the Arts London)

Author: Scalvini, Marco

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Peace, justice, and strong institutions

Open Access status: closed

OpenAlex ID: W7036340344

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