Work

Battle of Streamers: Impacts of the Top Streamer on Live Streaming Platforms

Year: 2024

Type: article

Source: Journal of the Association for Information Systems

Authors: Wang, Honglong, Li, Guoxin, Ho, Yi-Chun (Chad), Wu, Shaohui

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W7036497180

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