Work

A conceptual model of student academic affair Chatbot personality - Kapferer brand identity prism integration in organizational branding / Nur Khaleeda Mohd Amin

Year: 2019

Type: dissertation

Source: UiTM Institutional Repositories (Universiti Teknologi MARA)

Author: Mohd Amin, Nur Khaleeda

Language: English

Topic: AI in Service Interactions

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W7037024213

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