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The moderating role of perceived resultant product innovativeness of Decathlon’s Paris2024 sponsorship on Indian consumers’ purchase intentions [Abstract]

Year: 2024

Type: conference-paper

Abstract: The moderating role of perceived resultant product innovativeness of Decathlon’s Paris2024 sponsorship on Indian consumers’ purchase intentions [Abstract]

Source: Figshare

Authors: Mark Paul Gnana Soundarrajan (19828929), Peter Dickenson (1259898)

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: green

OpenAlex ID: W7039806058

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