Work

The role of green marketing effect, price on millenial consumers green purchasebehaviour in malang mediated by green brand equity (sertifikat hak cipta)

Year: 2024

Type: article

Source: Research Repository Universitas Islam Negeri Maulana Malik Ibrahim (University of Southampton)

Authors: Firmansyah, Fani, Purnamasari, Puji Endah, Farida, Lailatul

Language: English

Topic: Environmental Sustainability in Business

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Responsible consumption and production

Open Access status: closed

OpenAlex ID: W7043128154

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