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The Role of the Internet in Influencing Multi-branding Strategies: An Empowerment Theory Perspective

Year: 2024

Type: article

Source: Journal of the Association for Information Systems

Authors: Au, Cheuk Hang, Chou, Chih-Yuan, Ho, Kevin

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W7043166737

FWCI: 0.73

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Cited by: 1

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