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The Role of Dedicated Customer Service Accounts on Social Media Consumer Engagement: An Empirical Evidence from a Natural Experiment

Year: 2024

Type: article

Source: Journal of the Association for Information Systems

Authors: Kim, Ahreum, Al Balawi, Ramah, Hu, Yuheng, Qiu, Liangfei

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W7043355989

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