Work

The impact of vtuber endorsements on consumer satisfaction and brand loyalty in digital marketing

Year: 2024

Type: article

Source: Journal of the Association for Information Systems

Authors: Hsu, Karry K.L., Hung, Wei- Hsi

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W7047995451

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