Work

Methodology for assessing the performance of management strategy for retention of customers of companies

Year: 2024

Type: article

Source: DOAJ (DOAJ: Directory of Open Access Journals)

Authors: Valentina P. Neganova, Vladislav M. Sedelnikov

Language: English

Topic: Customer churn and segmentation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W7048534759

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