Work

Motivated endeavor in catching attention: The impact of conversion tool on sponsored post engagement

Year: 2024

Type: article

Source: Journal of the Association for Information Systems

Authors: Ji, Ying, Gao, Chaoyue, Ye, Qiang

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W7049070518

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