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Nurturing Sustainable Digital Health through Actors Interaction and Value Co-creation: Towards a Digital Health Business Model

Year: 2025
Type: article
Abstract: Stakeholder interaction and value co-creation are critical in creating a sustainable digital health ecosystem. While digital health is widely recognized for its potential to transform healthcare, previous studies tend to neglect the interactions among actors involved in digital health projects and give even less emphasis to how those interactions contribute to value co-creation in sustainable ways. Furthermore, existing research predominantly focuses on developed economies where digital infrastructure, healthcare systems, and technology adoption are more mature. Consequently, the findings from previous studies, while valuable, are not entirely applicable to developing economies where challenges such as limited digital infrastructure, resource constraints, low digital literacy, and fragmented healthcare systems prevail. This research-in-progress paper aims to explore this issue and attempts to propose a noble conceptual research framework on how a sustainable digital health business model is developed through social exchange theory (SET), Service-Dominant (S-D) Logic, and Triple Bottom Line (TBL) theories.
Authors: Aklilu, Andualem, Meso, Peter, Lessa, Lemma
Language: English
Subfield: Marketing
Open Access status: green
OpenAlex ID: W7049321659
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