Work

Special section on From strategy frameworks to value-in-use implementing strategies and theories of B2B marketing and sales management

Year: 2015

Type: article

Author: Parvinen, Petri

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W7052812639

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Related to: 10