Work

Corporate Sponsorship and Organisational Strategy: Bridging the Gap

Year: 1999

Type: article

Source: International Journal of Sports Marketing and Sponsorship

DOI: 10.1108/ijsms-01-03-1999-b004

Authors: Tim Berrett, Trevor Slack

Institutions: University of Alberta, Queen's University, University of Oxford, De Montfort University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W70575486

FWCI: 1.385

Cites: 40

Cited by: 12

Related to: 10