Work

Presence With Purpose: Growing Fair Trade Awareness

Year: 2025

Type: conference-paper

Abstract: In collaboration with the Chicago Fair Trade Organization, our team developed a comprehensive Marketing Mix strategy for World Fair Trade Day to align with their objectives and expand the reach of fair trade values. Over the course of the Spring 2025 semester, our select group analyzed and optimized key marketing elements—promotion, price, product, and place—to enhance the organization's overall marketing strategy and impact for this event.

Source: Loyola eCommons (Loyola University of Chicago)

Authors: Skyles, Tabitha, Mir, Sofia, Lavanderos, Natziry, McCreary, Mason, Maller, Anoushka

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: green

OpenAlex ID: W7061585598

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