Work

The Role of Graphics and Packaging in Brand Protection

Year: 2024

Type: article

Source: DigitalCommons - CalPoly (California State Polytechnic University)

Author: Smith, Charlotte

Language: English

Topic: Consumer Packaging Perceptions and Trends

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W7061784954

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